Manufacture Products
Product Red
Buy (RED) save lives
(Product) RED is an organization with non-profitable purpose, which pours its funds in The Global Fund to Fight AIDS, Tuberculosis and Malaria. This commercial program was created by partner companies who gives to the program some of benefits generated by special products created especially for (Product) RED.
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| Play more than music. Play a part. - Apple[1] |
| Dieses Knol in deutscher Sprache: Product Red |
Product Red, visually represented by the logo (PRODUCT)RED , is a brand licensed to partner companies such as American Express, Apple, Converse, Motorola, Gap, Emporio Armani, Hallmark, Microsoft, Dell and Starbuck. It is an initiative launched by U2, Bono and Bobby Shriver of Debt AIDS Trade Africa (DATA) to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria.
The numbers don't lie: More than 4, 400 people die every day from AIDS in sub-Saharan Africa, and almost 2, 000 children are infected with HIV each day. The Global Fund's (PRODUCT) RED initiative directs up to 50 percent of gross profits toward African AIDS programs focusing on the health of women and children. Since its introduction, (PRODUCT) RED has delivered over $100 million to the Global Fund. And now you can make an impact by purchasing (PRODUCT) RED. [1]
With the help of (Product) Red, the Global Fund saves a lot of people. As of 1 December 2008, with Global Fund resources,
- 2 million people are receiving antiretroviral treatment
- 62 million HIV counselling and testing sessions were conducted
- 3.2 million orphans were provided with medical services, education and community care [2]
The products
The (Product) Red are [3]: - American Express Red card
- Gap sells a line of clothing including t-shirts are made in Africa and are grown from African cotton. There are also bracelets, necklaces, pins, candles. (50% of the revenue goes to (Product) Red)
- Converse is selling shoes manufactured in Africa
- Apple Inc. invented two generations of special edition of iPod (nano and shuffle)
- NEED magazine is a partner of Product Red
- Dell created three computers (M1330, M1530 and XPS One)
- Microsoft and Dell have pledged to set up a new Dell laptop, which contained a new SKU called Vista Ultimate (Product) Red
- Windows Vista Ultimate (Product) Red SKU includes: 6 Wallpapers and other "bonus" Red, such some themes for Windows Live Messenger [7: Download link below] or the blog Live Spaces RED
- Starbucks Coffee has released 3 Red Exclusive Beverage
Guiding principles
(Product) Red states that its main principles and goals are to: [4]- Expanding opportunities for the people of Africa
- Promoting HIV / AIDS at the political and commercial community
- See the power of a community mobilized for hope, health and progress
- Demonstrate respect for its employees and ask its partners to do likewise with their employees. Those will make their products and services a guarantee of quality
In addition, the organization ask to the partners to follow the same guidelines as (Product) Red
Criticism
The main criticism of the program insist that it is always better to give directly to an organization. [5] A lot of companies don't tell in what proportion they give to the Global Fund, and this "hided" donation is sometimes less efficient than they are trying to demonstrate. Many of people told (Product) Red to rework on the main principles, for adding for instance a clause asking the industries to write clearly how many do they give. [6]Alternatives programs were born for discouraging the consumer to buy more with the excuse: "we give to the AIDS!". A lot of people thought they really gave to the AIDS, but it's in a smaller proportion than they think. For citing just one program, BUY (LESS) CRAP, giving advices like where or how to give directly to the African community, and explain why give directly is better than buy products from a financial model like this.
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| INSPI(RED) Collection by Gap |
Promotional videos
Because You Chose (RED) Starbucks Product (RED) Ad Product (Red) Ad Externals link
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